{"id":1055,"date":"2025-03-07T18:54:16","date_gmt":"2025-03-07T18:54:16","guid":{"rendered":"https:\/\/sikertitan.hu\/?p=1055"},"modified":"2025-03-11T16:37:13","modified_gmt":"2025-03-11T16:37:13","slug":"kozossegi-media","status":"publish","type":"post","link":"https:\/\/sikertitan.hu\/index.php\/2025\/03\/07\/kozossegi-media\/","title":{"rendered":"A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia megv\u00e1ltozott \u2013 Ne posztolj, ezt olvasd!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia az elm\u00falt h\u00e1rom \u00e9vben volt egy bev\u00e1lt recept, amely stabil sikert hozott a v\u00e1llalkoz\u00e1soknak. <strong>De az online vil\u00e1g gyorsan v\u00e1ltozik<\/strong>, \u00e9s jelenleg egy olyan fordul\u00f3pontn\u00e1l vagyunk, ahol az eddigi strat\u00e9gi\u00e1k m\u00e1r nem m\u0171k\u00f6dnek \u00fagy, mint kor\u00e1bban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nagyobb c\u00e9gek m\u00e1r elkezdt\u00e9k <strong>\u00e1talak\u00edtani marketingstrat\u00e9gi\u00e1jukat<\/strong>, hogy l\u00e9p\u00e9st tartsanak a v\u00e1ltoz\u00e1sokkal. De mi a helyzet a kisv\u00e1llalkoz\u00e1sokkal? Nekik is <strong>ideje \u00fajragondolni a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelenl\u00e9t\u00fcket<\/strong>, hogy ne maradjanak le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miel\u0151tt neki\u00e1lln\u00e1l a k\u00f6vetkez\u0151 posztodnak vagy be\u00e1ll\u00edtan\u00e1d a hirdet\u00e9seidet, olvasd el ezt a cikket, \u00e9s n\u00e9zd meg, <strong>hogyan tudod kihaszn\u00e1lni a jelenlegi trendeket, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia t\u00e9nyleg bev\u00e9telt hozzon sz\u00e1modra<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A k\u00f6z\u00f6ss\u00e9gi m\u00e9diaban mekkora az el\u00e9r\u00e9seid val\u00f3di hat\u00e1sa?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ha v\u00e1llalkoz\u00f3k\u00e9nt a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban vagy jelen, fontos k\u00e9rd\u00e9s: <strong>milyen el\u00e9r\u00e9seid voltak az ut\u00f3bbi id\u0151ben?<\/strong> N\u00e9zd meg az utols\u00f3 t\u00edz posztod teljes\u00edtm\u00e9ny\u00e9t Facebookon, Instagramon \u00e9s TikTokon!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Milyen sz\u00e1mokat l\u00e1tsz?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook:<\/strong> Egy-egy poszt <strong>\u00e1tlagosan a k\u00f6vet\u0151id 1-2%-\u00e1hoz jut el<\/strong>.<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> Az organikus el\u00e9r\u00e9sek <strong>az ut\u00f3bbi h\u00f3napokban jelent\u0151sen cs\u00f6kkentek<\/strong>, de m\u00e9g mindig 10-30% k\u00f6z\u00f6tti el\u00e9r\u00e9st lehet el\u00e9rni, ha j\u00f3l c\u00e9lzol.<\/li>\n\n\n\n<li><strong>Instagram:<\/strong> A legstabilabb platform, <strong>akt\u00edv posztol\u00e1ssal 10-20%-os el\u00e9r\u00e9st is el lehet \u00e9rni<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De meg\u00e9ri?<\/strong> Egy Facebook-poszt\u00e9rt dolgozol \u00f3r\u00e1kig, hogy v\u00e9g\u00fcl <strong>csak az emberek t\u00f6red\u00e9ke l\u00e1ssa<\/strong>? Egy TikTok-vide\u00f3t teszel ki, ami nem is a k\u00f6vet\u0151idnek jelenik meg? A probl\u00e9m\u00e1t a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia algoritmusai jelentik, amelyek folyamatosan v\u00e1ltoznak \u00e9s <strong>nincs r\u00e1juk r\u00e1hat\u00e1sod<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kezdjuk-az-alapoknal-1024x578.jpg\" alt=\"k\u00f6z\u00f6ss\u00e9gi m\u00e9dia\" class=\"wp-image-1057\" style=\"width:500px\" srcset=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kezdjuk-az-alapoknal-1024x578.jpg 1024w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kezdjuk-az-alapoknal-300x169.jpg 300w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kezdjuk-az-alapoknal-768x434.jpg 768w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kezdjuk-az-alapoknal.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mi a probl\u00e9ma az organikus el\u00e9r\u00e9sekkel?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Az algoritmus hat\u00e1rozza meg, mit l\u00e1tnak az emberek<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u00e1rhogy is pr\u00f3b\u00e1lkozol, nem tudod <strong>kontroll\u00e1lni, hogy a posztjaid eljutnak-e a c\u00e9lk\u00f6z\u00f6ns\u00e9gedhez<\/strong>. Az algoritmusok egyre ink\u00e1bb a fizetett tartalmakat r\u00e9szes\u00edtik el\u0151nyben, \u00edgy <strong>csak organikus el\u00e9r\u00e9sekre t\u00e1maszkodni ma m\u00e1r nem kifizet\u0151d\u0151<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Az eduk\u00e1ci\u00f3s tartalmak jelent\u0151s\u00e9ge cs\u00f6kken<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az elm\u00falt \u00e9vekben az eduk\u00e1ci\u00f3s posztok nagyon j\u00f3l m\u0171k\u00f6dtek. <strong>De ma m\u00e1r mindenki ezt csin\u00e1lja<\/strong>, \u00e9s az AI-eszk\u00f6z\u00f6k (pl. ChatGPT) miatt <strong>t\u00fal sok az inform\u00e1ci\u00f3 a piacon<\/strong>. Az emberek egyszer\u0171en nem figyelnek r\u00e1 annyira, mint r\u00e9gen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. A r\u00f6vid vide\u00f3k uralj\u00e1k a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az Instagram Reels, TikTok \u00e9s YouTube Shorts uralja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t. <strong>De ezek az algoritmusok nem felt\u00e9tlen\u00fcl a k\u00f6vet\u0151idnek mutatj\u00e1k a tartalmadat<\/strong>, hanem \u00faj embereknek, akik csak egyszer tal\u00e1lkoznak veled. <strong>\u00cdgy neh\u00e9z \u0151ket hossz\u00fa t\u00e1von megtartani \u00e9s v\u00e1s\u00e1rl\u00e1sra b\u00edrni<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-1024x640.png\" alt=\"k\u00f6z\u00f6ss\u00e9gi m\u00e9dia\" class=\"wp-image-1058\" style=\"width:500px\" srcset=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-1024x640.png 1024w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-300x188.png 300w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-768x480.png 768w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-150x95.png 150w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1-400x250.png 400w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/kozossegi-media-1080x675-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A megold\u00e1s: Ne \u00fcld\u00f6zd az algoritmust, hanem sk\u00e1l\u00e1zhat\u00f3 strat\u00e9gi\u00e1t haszn\u00e1lj!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A legt\u00f6bb kisv\u00e1llalkoz\u00e1s <strong>t\u00fal sok id\u0151t fektet az organikus tartalmak gy\u00e1rt\u00e1s\u00e1ba<\/strong>, mik\u00f6zben azok alig hoznak elad\u00e1st. <strong>Ehelyett a k\u00f6vetkez\u0151kre \u00e9rdemes f\u00f3kusz\u00e1lni:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Fektess a hirdet\u00e9sekbe<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>hirdet\u00e9sek sk\u00e1l\u00e1zhat\u00f3k<\/strong>, vagyis ha egy kamp\u00e1ny j\u00f3l m\u0171k\u00f6dik, <strong>n\u00f6velheted a k\u00f6lts\u00e9gkeretet, \u00e9s t\u00f6bbsz\u00f6r\u00f6s\u00e9re n\u00f6velheted az eredm\u00e9nyeidet<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook \u00e9s Instagram hirdet\u00e9sek:<\/strong> A sikeres v\u00e1llalkoz\u00e1sok <strong>egyszerre 10-12 hirdet\u00e9st futtatnak<\/strong> egy platformon.<\/li>\n\n\n\n<li><strong>TikTok hirdet\u00e9sek:<\/strong> M\u00e9g mindig olcs\u00f3bbak, mint a Facebook-hirdet\u00e9sek, \u00e9s nagyobb organikus el\u00e9r\u00e9st biztos\u00edtanak.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>Gondold v\u00e9gig, h\u00e1ny hirdet\u00e9sed futott tavaly?<\/strong> Ha kevesebb mint 5, akkor itt az ideje \u00fajragondolni a strat\u00e9gi\u00e1d!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. R\u00f6vid vide\u00f3k \u2013 De \u00e1tgondolt strat\u00e9gi\u00e1val!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A HubSpot kutat\u00e1sa szerint <strong>a nagyv\u00e1llalatok a marketingb\u00fcdzs\u00e9j\u00fck 40%-\u00e1t r\u00f6vid vide\u00f3s hirdet\u00e9sekre k\u00f6ltik<\/strong>. A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban <strong>a legt\u00f6bb figyelmet ma m\u00e1r a 15-30 m\u00e1sodperces vide\u00f3k kapj\u00e1k<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De itt van egy fontos k\u00fcl\u00f6nbs\u00e9g: <strong>a r\u00f6vid vide\u00f3k c\u00e9lja nem az elad\u00e1s, hanem az \u00e9rdekl\u0151d\u00e9s felkelt\u00e9se<\/strong>. Ha nem \u00e9p\u00edtesz bel\u0151l\u00fck egy tudatos strat\u00e9gi\u00e1t, akkor <strong>csak p\u00f6r\u00f6gnek a megtekint\u00e9sek, de v\u00e1s\u00e1rl\u00e1s nem lesz bel\u0151l\u00fck<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>Terv n\u00e9lk\u00fcl nem m\u0171k\u00f6dik!<\/strong> A k\u00e9rd\u00e9s, hogy van-e:<br> <strong>\u00d6sszef\u00fcgg\u0151 vide\u00f3sorozatod?<\/strong><br> <strong>Egy\u00e9rtelm\u0171 h\u00edv\u00e1s a cselekv\u00e9sre (CTA)?<\/strong><br> <strong>Hirdet\u00e9si strat\u00e9gi\u00e1d, hogy ne csak n\u00e9z\u0151k, hanem v\u00e1s\u00e1rl\u00f3k is legyenek?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha ezek nincsenek meg, <strong>csak tartalmat gy\u00e1rtasz a semmibe<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Az eduk\u00e1ci\u00f3 helyett f\u00f3kusz\u00e1lj a v\u00e1s\u00e1rl\u00f3k aktiv\u00e1l\u00e1s\u00e1ra<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A r\u00e9gi strat\u00e9gi\u00e1k szerint <strong>az eduk\u00e1ci\u00f3s posztok seg\u00edtett\u00e9k a vev\u0151szerz\u00e9st<\/strong>. Ma m\u00e1r viszont <strong>ez nem m\u0171k\u00f6dik hat\u00e9konyan<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>A megold\u00e1s?<\/strong> Az eduk\u00e1ci\u00f3t ne a vev\u0151szerz\u00e9sre, hanem a v\u00e1s\u00e1rl\u00f3k megtart\u00e1s\u00e1ra haszn\u00e1ld!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e9ld\u00e1ul:<br> <strong>A v\u00e1s\u00e1rl\u00e1s ut\u00e1n adj extra tartalmakat az \u00fcgyfeleidnek, hogy tov\u00e1bbra is figyeljenek r\u00e1d.<\/strong><br> <strong>Mutasd meg a term\u00e9ked haszn\u00e1lat\u00e1t, tippeket adj a v\u00e1s\u00e1rl\u00f3knak.<\/strong><br> <strong>Hozz l\u00e9tre egy h\u0171s\u00e9ges k\u00f6z\u00f6ss\u00e9get, ahol az emberek akt\u00edvan kapcsol\u00f3dhatnak hozz\u00e1d.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/SocialMedia.jpg\" alt=\"k\u00f6z\u00f6ss\u00e9gi m\u00e9dia\" class=\"wp-image-1059\" style=\"width:500px\" srcset=\"https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/SocialMedia.jpg 800w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/SocialMedia-300x200.jpg 300w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/SocialMedia-768x512.jpg 768w, https:\/\/sikertitan.hu\/wp-content\/uploads\/2025\/03\/SocialMedia-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00d6sszegz\u00e9s \u2013 Hogyan \u00e9p\u00edts m\u0171k\u00f6d\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia strat\u00e9gi\u00e1t 2025-ben?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ne pazarold az id\u0151d organikus posztokra, ha nincs m\u00f6g\u00f6tt\u00fck strat\u00e9gia!<\/strong><\/li>\n\n\n\n<li><strong>Haszn\u00e1lj hirdet\u00e9seket, mert itt tudod a legjobban sk\u00e1l\u00e1zni az el\u00e9r\u00e9seidet.<\/strong><\/li>\n\n\n\n<li><strong>A r\u00f6vid vide\u00f3k a legfontosabbak \u2013 de csak akkor, ha tudatos strat\u00e9gi\u00e1val k\u00e9sz\u00fclnek.<\/strong><\/li>\n\n\n\n<li><strong>Ne eduk\u00e1lj csak az\u00e9rt, hogy eduk\u00e1lj! A v\u00e1s\u00e1rl\u00f3k aktiv\u00e1l\u00e1s\u00e1ra \u00e9s megtart\u00e1s\u00e1ra f\u00f3kusz\u00e1lj.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"> <strong>A k\u00e9rd\u00e9s most az: Felt\u00f6r\u00f6d a rendszert, vagy te is \u00e1ldozata leszel a v\u00e1ltoz\u00e1soknak?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha k\u00e9szen \u00e1llsz arra, hogy val\u00f3ban hat\u00e9konyan haszn\u00e1ld a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t a v\u00e1llalkoz\u00e1sod sz\u00e1m\u00e1ra, akkor <strong>ne csak posztolj, hanem tervezz tudatosan<\/strong>! A k\u00f6vetkez\u0151 h\u00f3napokban m\u00e9g t\u00f6bb gyakorlati tippet adunk, hogy <strong>maxim\u00e1lisan ki tudd haszn\u00e1lni a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia erej\u00e9t<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia az elm\u00falt h\u00e1rom \u00e9vben volt egy bev\u00e1lt recept, amely stabil sikert hozott a v\u00e1llalkoz\u00e1soknak. De az online vil\u00e1g gyorsan v\u00e1ltozik, \u00e9s jelenleg egy olyan fordul\u00f3pontn\u00e1l vagyunk, ahol az eddigi strat\u00e9gi\u00e1k m\u00e1r nem m\u0171k\u00f6dnek \u00fagy, mint kor\u00e1bban. A nagyobb c\u00e9gek m\u00e1r elkezdt\u00e9k \u00e1talak\u00edtani marketingstrat\u00e9gi\u00e1jukat, hogy l\u00e9p\u00e9st tartsanak a v\u00e1ltoz\u00e1sokkal. De mi a helyzet&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[261,25,48,82,516,336,443,417,300,16,14,155,366,432,44,18],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fejlodes","tag-affiliate-marketing","tag-inspiracio","tag-jovedelem","tag-kozossegi-media","tag-kozossegi-media-hirdetesek","tag-kozossegi-media-marketing","tag-kozossegi-media-szleng","tag-kozossegi-media-tartalom","tag-kozossegi-media-tippek","tag-marketing","tag-online","tag-online-ertekesites","tag-online-eszkoz","tag-online-jelenlet","tag-penzkereses","tag-siker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia megv\u00e1ltozott \u2013 Ne posztolj, ezt olvasd! - 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